Virtual events exploded in popularity during the pandemic, but they are proving to be a high-value opportunity regardless of the restrictions on live events. Not only can they be just as engaging and exciting as in-person events, but they also let creators bring together a wider audience. Travel costs that could have prevented attendees (or talent) from being able to attend a live event are no longer an issue.
The ‘COST’. Going virtual means you’ll have lower overhead costs — after all, you’re not budgeting for a venue, large event staff, or other in-person line items. This means you get to drastically reduce your expenses (not to mention your carbon emissions while focusing more on curating the best virtual event possible.
The ‘DATA’. It’s much easier to track who’s watching what when everyone’s tuning in online. All that attendee data is music to sponsors’ ears, which can make securing the best partners for your online event a whole lot easier.
